Ooredoo Showcased Obot, the GPT 4o-powered AI Digital Assistant, at Web Summit Qatar 2025 in collaboration with Microsoft
Enhancing Customer Experience with Generative AI
Doha, Qatar
Ooredoo Qatar, in partnership with Microsoft, unveiled “Obot”, its new AI-powered chatbot at Web Summit Qatar 2025, demonstrating the transformative potential of generative artificial intelligence in customer interactions. Held at the Doha Exhibition and Convention Centre (DECC) from 23-26 February 2025, the event brought together global technology leaders and industry experts to explore the future of digital innovation.
Taking centre stage at the summit, the Obot stand featured live demonstrations, allowing visitors to engage directly with the new digital assistant. Attendees experienced how Obot provides tailored recommendations, and helpful tips, supporting customers in learning more about Ooredoo’s plans and services.
Obot is powered by the GPT 4.0 model with RAG (retrieval-augmented generation) over an internal knowledge base and recognised sources. It will soon be available to users in both English and Arabic, designed to continuously learn from user interactions. It also assists with scheduling appointments, tracking orders, and providing instant guidance, further enhancing efficiency and convenience for customers. Over the coming days, Obot will be rolled out across the Ooredoo website, the Ooredoo app, WhatsApp, Facebook, and other channels through which users can connect.
Sheikh Ali Bin Jabor Al Thani, CEO of Ooredoo Qatar, commented: “Our collaboration with Microsoft to introduce Obot at Web Summit Qatar 2025 marks a major step towards smarter, more efficient, and personalised customer interactions. As digital transformation accelerates, we remain committed to improving the way customers engage with Ooredoo, ensuring they receive helpful, data-driven assistance instantly.”
Lana Khalaf, General Manager of Microsoft Qatar, commented: “At Microsoft, we are dedicated to transforming customer service through the innovative use of generative AI. This dedication is exemplified by our collaboration with Ooredoo with the introduction of Obot. By utilizing cutting-edge AI technology, Obot allows Ooredoo to provide more personalized, efficient, and seamless customer experiences. The AI capabilities not only improve customer satisfaction but also enable Ooredoo’s service teams to address more complex issues, thereby delivering greater value to their clients.”
As a Diamond Sponsor of Web Summit Qatar 2025, Ooredoo continues to support Qatar’s National Digital Strategy 2030, prioritising innovation and digital transformation as key pillars of economic growth. By integrating AI-driven solutions into its ecosystem, Ooredoo continues to set new benchmarks for intelligent customer service and technological innovation.