Ooredoo Partners with MOZARK to Deliver Seamless, Vastly Enhanced Digital Experience at First-Ever 5G FIFA World Cup™
Ooredoo – Official Middle East & Africa Telecommunications Operator of FIFA World Cup Qatar 2022™ – has detailed a partnership supporting its successful delivery of a unique, seamless and vastly enhanced digital experience for the world’s biggest sporting event.
The telco leader partnered with Singapore-based MOZARK, a global digital experience company, to enhance the fan experience it offered at FIFA World Cup Qatar 2022™.
MOZARK’s innovative platform simultaneously measures mobile app and network operation in order to provide a unique understanding of external factors affecting service delivery and performance and allow for the provision of real-time quality enhancements.
Thani Al-Malki, Executive Director Business at Ooredoo, said: “We have a strategic commitment to finding, establishing and developing partnerships with world-leading technology providers, in line with our promise to upgrade our customers’ worlds. Innovation, as a key driver of development, is a means by which we can continuously enhance our performance, and working with MOZARK’s innovative solution enabled us to deliver a vastly enhanced fan experience at the world’s greatest sporting event.”
MOZARK focuses on and measures the real-user experience via monitoring real devices connected to real networks, and using their AI and machine learning-based engine to obtain insights.
Through autonomous kits deployed at designated locations such as VIP areas and fan zones, MOZARK was able to survey Ooredoo’s 4G and 5G networks – as well as the most-used social media apps – in real time and on a global scale, identifying irregularities and enabling the operator the opportunity to rapidly take corrective action.
Kartik Raja, co-CEO at MOZARK, said: “We are thrilled to partner with Ooredoo; the company is a game-changer looking to deliver an ever-improving digital experience, challenging and allowing us to enhance our platform through regular feedback and iterations. This is a win-win situation that we hope to replicate and enhance in the future.”