New Balance and Ooredoo unveil Doha Marathon 2026 Collection, empowering runners to Run Their Way
Doha, Qatar
New Balance has officially unveiled the Doha Marathon 2026 Collection, reinforcing the brand’s partnership with Ooredoo for the second year. For the first time, New Balance has created an official Doha Marathon collection designed for participants and made available to the wider public.
The official collection brings together New Balance’s latest performance innovations, combining style, comfort and function for runners at every level. Select pieces within the collection have been designed with NB Dry technology and lightweight, recycled materials to help runners stay cool and focused from training runs to race day.
The collection includes key training essentials like the Doha Marathon Athletics T-Shirt, Sport Essentials Singlet and Athletics Packable Jacket, all engineered for moisture management and all-day comfort. Casual favorites such as the Graphic T-Shirt, French Terry Short, and French Terry Graphic Crew offer relaxed options for rest and recovery post-race day. Casual favorites such as the Graphic T-Shirt, French Terry Short, and French Terry Graphic Crew offer relaxed options for rest and recovery post-race day.
Race day pieces like the RC Shorts combine flexibility and support with a smooth, lightweight feel. The collection is completed with the Doha Marathon hat and the limited-edition New Balance FuelCell Rebel v5 running shoe in colorways inspired by Qatar’s vibrant culture, delivering responsive energy return and bold design for the ultimate speed and comfort.
The New Balance FuelCell Rebel v5 is the FuelCell line’s latest innovation, providing runners with responsiveness and energy return from its PEBA blended midsole. Its breathable upper and design makes it the perfect choice for runners looking for speed, logging everyday mileage and standing out in the pack during the Doha Marathon.
As the Doha Marathon enters its fourteenth year in 2026, it embodies the region’s growing passion for running. New Balance continues to champion that spirit, supporting a community that grows stronger each year. Following a record 15,000+ participants in 2025, the upcoming edition is expected to welcome over 20,000 runners, reaffirming the thriving running scene in the region.
Speaking about the partnership, Stuart Henwood, Senior Director, New Balance MEAI said: “Doha is fast emerging as one of the region’s true running capitals, and our partnership with Ooredoo builds on that shared vision of growing the sport from the ground up. The Doha Marathon perfectly embodies what Run Your Way stands for, celebrating individuality, inclusivity, and the collective energy of a community united by movement. For us at New Balance, it’s not just about performance products; it’s about being part of a movement that’s shaping the future of running culture across the Middle East.”
Sabah Rabiah Al-Kuwari, Vice Chairman of the Doha Marathon by Ooredoo Organising Committee, said: “Each year, the Doha Marathon brings thousands of people together in a celebration of active living, determination, and community. Our continued collaboration with New Balance reflects our shared commitment to inspiring healthier lifestyles and creating meaningful experiences for runners of all levels. The 2026 collection captures the spirit of ‘Run Your Way’ because every runner’s journey is personal, and every step forward matters.”
The collection is now available across all New Balance stores and select retail partners, including Go Sport, Sports Corner, Sun & Sand Sports, Foot Locker and Intersport in Qatar, UAE, and Kuwait.