Corporate | November 6, 2021

Telco leader to present ‘Made in Qatar’ programme at 2021 Ajyal Film Festival

Doha, Qatar

Ooredoo today announced their role as Strategic Sponsor for the ninth edition of the Ajyal Film Festival 2021, as well as an Official Sponsor of the ‘Made In Qatar’ programme at the Festival.

Ajyal Film Festival, Doha Film Institute’s annual signature event is an annual celebration of cinema for people across generations. Over the past eight years, Ajyal has inspired audiences to be entertained by film, but also to better understand its powerful potential as a tool for positive social change. This year’s Festival will take place from 7-13 November 2021.

Screenings and events at the Festival provoke creative interaction, stimulate cinematic dialogue and inspire communities to take active interest in the film industry, and showcase emerging talent and important voices from Qatar and beyond.

The ‘Made In Qatar’ programme, presented by Ooredoo, is a captivating selection of documentaries, short form narratives and animations that highlight emerging and established talents who call Qatar home by showcasing their work on the local, regional and international stage.

Continuing to keep the health and safety of the audiences as a top priority, the 2021 event will be held in a hybrid format of both in-person and online activations. This year’s festival theme, “Press Play” encourages all of us to move forward out of pause mode and rekindle our passion for play, exploration, and discovery through shared cultural experiences

Speaking on the sponsorship, Sabah Rabiah Al-Kuwari, Director PR at Ooredoo, said: “Our corporate social responsibility strategy includes a firm focus on supporting our local community, and on promoting arts and culture initiatives within the community. Sponsorship of this event is the ideal opportunity for us to demonstrate these commitments, and further, enables us to help shine the spotlight on Qatar as a hub of arts and culture within the region. We’re delighted to support the Ajyal Film Festival again, and look forward to seeing what’s on offer at this year’s event.”

On Ooredoo’s continued support for the Ajyal Film Festival, Fatma Al-Ghanim, Director of Marketing and Communications at Doha Film Institute, said: “Ajyal 2021 reflects our deepened understanding of the world and our greater appreciation, now more than ever, of the importance of communities coming together for creative expression and exchange. Over the past eight years, Ajyal has had a distinctive impact on the progress of our country – and of our homegrown film industry. A source of national pride, the festival unites people across borders and shines a spotlight on new cinematic voices. We are thankful to the team at Ooredoo for sharing in our mission and being an important part of our journey to empower local talent and amplify their voices.”

Further information can be found at dohafilminstitute.com.