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Personal | October 10, 2022

Ooredoo Launches Hayya SIM Enabling FIFA World Cup Qatar 2022™ Fans to Stay Connected FREE of Charge

Doha, Qatar

Ooredoo, Official Middle East & Africa Telecommunications Operator of FIFA World Cup Qatar 2022™, announced the planned launch of Hayya SIM and a 2022 Gift for fans attending the world’s biggest sporting event.

Sheikh Nasser bin Hamad bin Nasser Al Thani, Chief Commercial Officer at Ooredoo, said: “We have promised an unrivalled fan experience during the FIFA World Cup and we are delivering on this promise with the biggest offer in history from any telco ever at a major event. Whether you are residing in or visiting Qatar, as an Ooredoo customer you will encounter first-hand how we prioritise customer experience.”

Available from 1 November, Hayya SIM cards will offer visitors to Qatar 2022 local minutes, 2022 local SMS and 2022MB data, with the line valid for three days.

Visiting fans with a Hayya Card will be able to obtain a Hayya SIM at one of several dispensing machines that will be conveniently available at airports, ports and land borders; in taxis; at metro stations; in hotels and at official FIFA fan accommodations; at Fan Zones; at Ooredoo shops, franchises and dealers; and many more. Visitors will also be able to get a Hayya SIM online at the Ooredoo eShop.

The Hayya SIM will be available in two formats; a physical SIM card and an eSIM. Visitors subscribing to their Hayya SIM at the Ooredoo eShop will be able to have the SIM delivered to any location of their choice in Qatar, while those opting to use an eSIM will receive it via email.

Activation of the Hayya SIM will be quick and efficient; eSIMs will be activated as soon as the customer connects to the Ooredoo network, while physical SIM cards can be activated via the Ooredoo App or at the Ooredoo eShop.

Sarah Al-Dorani, Executive Director of Marketing at Ooredoo, added: “We are proud as Ooredoo to demonstrate our capabilities as a smart operator and innovative player. As we connect the world to the biggest sporting event, we will also be connecting fans in Qatar to a seamless digital experience with our eSIM and AI technology. In line with our brand, we continue to ‘Upgrade your World’ by delivering excellence in the user journey and offering incredible 2022 rewards to our existing customer base in Qatar.”

Ooredoo is utilising sophisticated artificial intelligence technology as part of its digital onboarding process, both to speed up authentication and ensure security. The AI technology enables quick validation of identification details, while Face Capture with Liveness and 3D Face Map enables comparison of selfies with ID photos for quick and easy identification.

All of Ooredoo’s customers residing in Qatar will enjoy 2022 benefits with both prepaid and postpaid customers able to unveil a deal called the 2022 Gift. Ooredoo customers need simply activate the 2022 Gift offer via the Ooredoo App.

The planned launch of Hayya SIM and 2022 Gift was announced at a press conference at Ooredoo Tower in West Bay, Doha, on Monday 10 October 2022.

Qatar Tourism’s COO, Berthold Trenkel praised Ooredoo’s efforts during his remarks, highlighting his appreciation that Qatar’s leading telco is warmly welcoming visitors to Qatar with a seamless connectivity journey from the moment they land.

In attendance were senior representatives of a number of organisations involved in FIFA World Cup Qatar 2022™, including Ooredoo’s CEO Sheikh Mohammed Bin Abdulla Al Thani and high-level representatives and ambassadors from the Supreme Committee for Delivery & Legacy.

Also in attendance were Ooredoo’s Brand Ambassador Mutaz Barsham and popular regional influencers.